Jeff Hoffman explains the primacy of data, the gap between interest and desire, the power of introverts, and other things fast-growth CEOs don’t understand about selling.
The relationship between growth and sales seems easy enough: Sell…
Whats your sales process? Do you know why your customers buy? You should.
Think you need hundreds, even thousands, of dollars to start a company?!? Well you don’t. Here’s how you do it for under $100. I totally agree with this one.
Your idea isn’t required to be perfect. No entrepreneur starts a company with the ideal product. Great authors, after all, revise their book after publication numerous times. So delaying your product until it’s ready for market is just another way of saying “I’ll never get to it.” Check out what…
We all know that Facebook has filed for an IPO later this year. Their S-1 Document was the same old thing with all the facts and figures that people want to see of a company going public. Who want to read that? If that’s your view then you missed the letter Mark Zuckerberg sent to the shareholders explaining how Facebook operates. It operates the Hacker Way. This a great letter that really envisions what all startups should strive to be like. The fact that they are able to do this with thousands of employees is unbelievable. The fact that they believe they can continue to operate this way after their IPO is ballsy. My favourite line from this is: “we don’t build services to make money; we make money to build better services.”
That’s it in a nutshell. That’s why you start companies. That’s why you’re an Entrepreneur, not a Business person. If that’s not how you look at your business, you shouldn’t be in it. Not because you are a bad person, but because your company won’t be the greatest company in it’s field (unless you field is to actually make money). Why create something if it’s not going to be great, or at least has a shot at being great?
In order for your company to operate properly you need a good team. Your team has to be made up of your go-to people. People who you can trust will get the job done, by any means. You want people who will solve the problems that pop up, without coming to you for the solution. In order for your business to be the best it can be, you can’t be solving the problems that crop up. Your team has to. The only way your team can, is if you have great people.